Partnering your brand on the Australian & New Zealand FMCG Shelves
We can tailor a solution based on your needs to help you grow or launch your brand in FMCG
The pivot point where retailer, brand owner and shopper intercept, STP is a field activation business comprising both full time employed Sales Representatives and casual Brand Activators. The sole aim is to execute sales and merchandising to deliver growth for our clients.
The power of crowdsourcing – SmartSpotter is a mobile solution that uses crowdsourcing to gather real-time store insights for brands and improve retail compliance.
Partner Brands is a brand builder in the FMCG industry. Partner Brands specialises in creating and partnering exceptional brands, empowering them to thrive in the dynamic and competitive market landscape.
Working with Trade Partners is about solutions not problems. They treat the Vege Chips business as it is were their own and without a doubt have been instrumental in helping the business grow to where it is today. Whats more, Trade Partners are easier to manage than having a dedicated Vege Chips sales team.
Australian Beverage Holdings has been using the services of Trade Partners for over 10 years. Trade Partners have a comprehensive knowledge of the Australian retail market across all of the major supermarket banners. Their experience, insights and connections across a multitude of categories have proven to be invaluable to our business – it has allowed us to present products to Category Buyers that we would not have been able to without them. This, in conjunction with Trade Partners capabilities across field and in-store execution, and promotional compliance as well as access to highly experienced Integrated Supply Planners has proven to be a very successful collaboration between ABH and Trade Partners.
We appointed Trade Partners in 2010; our Passage Foods business had grown significantly from 2004 and we commenced supplying the independent supermarkets to 2006 when we achieved moderate supply into Woolworths and Coles, and finally in 2010 we gained national supply into Woolworths, Coles and the Independents. With this significant growth we realised that we needed better brokerage and account management services.
After meeting with Felice I believed I had found the right team with the skills and industry knowledge to further support our growing business.
Our relationships have strengthened over the last decade; Trade Partners has done an exemplary job in helping Passage Foods to grow and our brand to become Number 1 in its category.
Thank you